The Indian biscuits Industry came into the limelight and started gaining a sound status in the bakery industry in the latter part of the 20th century, when the urbanized society called for ready made food products at a tenable cost.
Biscuits were assumed to be a sick man’s diet in earlier days. Now, it has become one of the most-loved fast food products for every age group. Biscuits are easy to carry, tasty to eat, cholesterol free and reasonably priced.States that have the larger intake of biscuits are Maharashtra, West Bengal, Andhra Pradesh, Karnataka, and Uttar Pradesh. Maharashtra and West Bengal, the most industrially-developed states, hold the maximum amount of consumption of biscuits.
Biscuits were assumed to be a sick man’s diet in earlier days. Now, it has become one of the most-loved fast food products for every age group. Biscuits are easy to carry, tasty to eat, cholesterol free and reasonably priced.States that have the larger intake of biscuits are Maharashtra, West Bengal, Andhra Pradesh, Karnataka, and Uttar Pradesh. Maharashtra and West Bengal, the most industrially-developed states, hold the maximum amount of consumption of biscuits.
Two sectors of biscuit industry
In terms of volume, biscuit production by the organised segment is estimated to be 1.30 million tonne every year.
In the organised sector, the industry is dominated by Britannia and Parle, which account for 70 per cent of the industry’s volumes.
Britannia’s market share stands at Rs 27 billion. Parle derives a large portion of its revenues from low-priced biscuits. Parle-G and Britannia derive a fairly large share of their revenues from the medium- and premium varieties. In fact, Britannia’s market share in the medium and premium varieties is significantly higher.
Other organised players include domestic players like Bakeman’s, Champion, Kwality, Priya and multinational corporations (MNCs) like SmithKline Consumer, Kellogg’s, Sara, Heinz, Excelsia (Nestle) and United Biscuits.
The unorganized sector consists of small bakery units, cottage and household type manufacturing their goods without much packaging and distributing their goods in the surrounding areas. Lower overheads due to limited local area, family management, focused product lines and less expenditure on marketing help the unorganized sector to grow.
In terms of volume, biscuit production by the organised segment is estimated to be 1.30 million tonne every year.
In the organised sector, the industry is dominated by Britannia and Parle, which account for 70 per cent of the industry’s volumes.
Britannia’s market share stands at Rs 27 billion. Parle derives a large portion of its revenues from low-priced biscuits. Parle-G and Britannia derive a fairly large share of their revenues from the medium- and premium varieties. In fact, Britannia’s market share in the medium and premium varieties is significantly higher.
Other organised players include domestic players like Bakeman’s, Champion, Kwality, Priya and multinational corporations (MNCs) like SmithKline Consumer, Kellogg’s, Sara, Heinz, Excelsia (Nestle) and United Biscuits.
The unorganized sector consists of small bakery units, cottage and household type manufacturing their goods without much packaging and distributing their goods in the surrounding areas. Lower overheads due to limited local area, family management, focused product lines and less expenditure on marketing help the unorganized sector to grow.
India biscuit market stood at $5.2 billion in 2019, and is projected to grow at a compound annual growth rate (CAGR) of 11.27 per cent, in value terms to reach $9.00 billion by 2025.
In 2015-2016, the cookie segment, which includes brands such as Bournvita Biscuits and Britannia Good Day, witnessed a rising number of health-conscious consumers, an expanding working population and increasing urbanisation. These are boosting the country’s biscuit market.
- Disclaimer - this post is created for learning purpose and crawled through various webpages.
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