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Advertisement & Promotion spent for FMCG Companies

Out of all eminent FMCG Companies spend a lot on ATL and BTL Ad space. Here is the Infograph regarding average spend on Ads vs Revenue Yearly.


✅ Britannia knows how to spend Advertising & Promotion budget. It earns some 23.8 Rs. for every Rs. on advertising.

✅ Nestle, Patanjali, Dabur earn 14-17 Rs. Per Rs. on A&P is also above average 11.8 Rs.

✅ Apart from advertising efficiency, few important factors such as Manufacturing efficiency, Distribution strength , Global raw material pricing plays final role in Net Profit.



Here It is the spent detail each FMCG Company spend on Ads with respect to Revenue.


Reference -
LinkedIn Page: www.linkedin.com/company/marketing-weekly
YouTube Channel: www.youtube.com/GunjanSolanki

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